The Brief

Wyevale Garden Centres wanted to change the style and approach to their videos and supporting POS to cement their brand positioning as an approachable, informed friendly voice. The videos were to be used in free and paid social media initiatives and to feature as resources on the website.  They were keen to develop a range of styles to be focused around seasonal Jobs, stimulating Ideas and more complex Projects.

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What We Did

We worked with the marketing and specialist teams to create videos based on this three-way approach, giving each a specific style. Projects featured a professional voice over, for example, where Ideas were shorter and sharper including versions specifically designed for social media viewing. In addition., we have undertaken specific promotional videos for key trading opportunities such as Christmas and Halloween.

 

The Outcome

We have been engaged to deliver the whole year’s programme of videos which have been well received across the channels used. Feedback from the internal marketing teams has been extremely positive.

 

Take a Look

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